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All main topics / BWL / Human Side of Innovation / Human Side of Innovation

What is the key-term "Innovation-values fit" (part of implementation climate)?

extent to which targeted users perceive that innovation use will foster (or inhibit) fulfillment of their values.

(combined with implementation climate)

Tags: climate, deck 4, implementation
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Flashcard info:

Author: Florian

Main topic: BWL

Topic: Human Side of Innovation

School / Univ.: TU Berlin

City: Berlin

Published: 13.07.2013

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