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45
ABC International routinely emphasizes guarantees, warranties and post sale service as part of the introduction of any innovation. The firm is focusing on which of the following parts of the product component model?
a. support services component
b. core component
c. packaging component
d. marketing mix component
a. support services component
b. core component
c. packaging component
d. marketing mix component
a
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010