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41
product choice (How made)
choice made among the
-evaluation criteria
-determinant attribute - help customer, convince about with is the determinant attribute
Heuristics
mental shortcuts
market beliefs
-evaluation criteria
-determinant attribute - help customer, convince about with is the determinant attribute
Heuristics
mental shortcuts
market beliefs
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015