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All main topics / Business / Public Relations / APR
17
What is the result with input objectives?
the number of activities or inputs

(number of contacts or news releases)

These can help monitor your work but have no direct value in measuring the effectiveness of a campaign
Tags: RPIE
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Flashcard info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011

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