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22
how to increase motivation to process information?
(5 methods)
(5 methods)
- use celebrities
- provide values customers appreciate
- appeal to hedonic needs
- use novel stimuli (unusual elements, sudden silence...)
- use prominent stimuli (loud music, fast action
- provide values customers appreciate
- appeal to hedonic needs
- use novel stimuli (unusual elements, sudden silence...)
- use prominent stimuli (loud music, fast action
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015