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You are in charge of preparing a memo for the Board of Directors
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https://www.devrycourses.com/product/devry-mktg-320-week-6-case-study-latest/
WEEK 6: YOU DECIDE
Scenario/Summary
Faced with declining attendance (subscription and single ticket), a large deficit and a sluggish economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey.
Background information and survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra (Pages 464-470).
Your Role/Assignment
You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season.
https://www.devrycourses.com/product/devry-mktg-320-week-6-case-study-latest/
WEEK 6: YOU DECIDE
Scenario/Summary
Faced with declining attendance (subscription and single ticket), a large deficit and a sluggish economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey.
Background information and survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra (Pages 464-470).
Your Role/Assignment
You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season.
Tags: DEVRY MKTG 320 WEEK 6, DEVRY MKTG 320 WEEK 6 CASE STUDY LATEST
Source: https://www.devrycourses.com/product/devry-mktg-320-week-6-case-study-latest/
Source: https://www.devrycourses.com/product/devry-mktg-320-week-6-case-study-latest/
Flashcard info:
Author: CoboCards-User
Main topic: Education
Topic: Education
School / Univ.: devry university
City: UK
Published: 12.02.2020