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All main topics / Business / Public Relations / APR
58
What is a nonprobability sample? What are the advantages and drawbacks?
A more informal selection of persons to be interviewed.

Advantages: sampling is easier and faster, can be considered to be representative of the total population

Drawback: Can't be projected to the universe
Tags: Research
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Flashcard info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011

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