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2758
The Book Promoters Association of Canada members
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(TCO 1) The Book Promoters Association of Canada members recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some members claimed the problem was that Canadian retailers had been replaced by Walmarts. Others said the problem was with stodgy promotions. Still others said the problem was caused by too little money being budgeted to fund marketing programs. It was time that Canadian book publishers used _ to save the industry.
advertising
sales promotion
publicity
marketing research
tactical support
https://www.devrycourses.com/product/devry-busn-319-week-4-quiz-latest/
(TCO 1) The Book Promoters Association of Canada members recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some members claimed the problem was that Canadian retailers had been replaced by Walmarts. Others said the problem was with stodgy promotions. Still others said the problem was caused by too little money being budgeted to fund marketing programs. It was time that Canadian book publishers used _ to save the industry.
advertising
sales promotion
publicity
marketing research
tactical support
Tags: DEVRY BUSN 319 WEEK 4, DEVRY BUSN 319 WEEK 4 QUIZ LATEST
Source: https://www.devrycourses.com/product/devry-busn-319-week-4-quiz-latest/
Source: https://www.devrycourses.com/product/devry-busn-319-week-4-quiz-latest/
Flashcard info:
Author: CoboCards-User
Main topic: Education
Topic: Education
School / Univ.: devry university
City: UK
Published: 12.02.2020