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46
Explain the additional 3 Ps from services.
People - employees, customer, other customers (all influence quality of experience
Physical Evidence - tangible part of the service, "service scape"
Processes - activities which lead up to and are a part of the service
Physical Evidence - tangible part of the service, "service scape"
Processes - activities which lead up to and are a part of the service
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010