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All main topics / Business Economics / Marketing / Marketing

Three levels of a product

Core product

“What is the buyer really buying?”
When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek.

Actual product

Product planners need to develop product and service features, design, a quality level, a brand name, and packaging.

Augmented product

Company offers additional customer service and benefits around the product.

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Flashcard info:

Author: Elisa

Main topic: Business Economics

Topic: Marketing

School / Univ.: Hanze Hogeschool

City: Groningen

Published: 14.02.2010

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