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Three levels of a product
Core product
“What is the buyer really buying?”
When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek.
Actual product
Product planners need to develop product and service features, design, a quality level, a brand name, and packaging.
Augmented product
Company offers additional customer service and benefits around the product.
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Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010