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All main topics / BWL / International Marketing Management / imm
35
The tendency of each nation to perceive its own culture as superior to other cultures is BEST described by the term:

a)ethnocentrism

b)nationalism

c)centrality

d)provincialism
a)
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Flashcard info:
Author: Kealein
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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