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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
55
act in groups (effects)
- de-individualization
- social loafing (someone else will do it)
+ shared responsibilities
+ clear yes or no in groups

bandwagon effect: following leader
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015

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