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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour

Subcultures

melting pot

consumers belong to many different subcultures based on
age - race - ethnic background - residence

this has strong influences on consumption patterns

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Flashcard info:

Author: CoboCards-User

Main topic: HTW Consumer Behaviour

Topic: Marketing

School / Univ.: HTW Chur

City: Chur

Published: 17.01.2015

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