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28
4 brainstorming rules according to Osborn
1. no criticism
do not criticize ideas. group members should not evaöuate ideas in any way during the generation phase.
2. freewheeling welcome
group members should express any idea that comes to mind, no matter how strange, weird, or fanciful. Group members are encouraged not to be constrained nor timid.
quantity desired
group members should generate as many ideas as possible. groups should strive for quantity.
combining/improving ideas encouraged
because all of the ideas belong to the group, members should try to modify and extend the ideas suggested by other members whenever possible.
do not criticize ideas. group members should not evaöuate ideas in any way during the generation phase.
2. freewheeling welcome
group members should express any idea that comes to mind, no matter how strange, weird, or fanciful. Group members are encouraged not to be constrained nor timid.
quantity desired
group members should generate as many ideas as possible. groups should strive for quantity.
combining/improving ideas encouraged
because all of the ideas belong to the group, members should try to modify and extend the ideas suggested by other members whenever possible.
Tags: brainstorming, deck 1
Source:
Source:
Flashcard info:
Author: Florian
Main topic: BWL
Topic: Human Side of Innovation
School / Univ.: TU Berlin
City: Berlin
Published: 13.07.2013