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•Assignment: Research Paper 2 – Telsa Motors (due Week 3)
You have been asked to assist with the marketing campaign for the rollout of the Tesla Model S. What sustainable factors would you emphasize for this product? What will you do differently for the marketing campaign for Model S compared to the marketing of the Tesla Motor’s first model, the Tesla Roadster? Which factors should be replicated from the previous vehicle marketing campaign for the new model that will be available to consumers in 2012?
Create a 300–500 word paper that includes an analysis of the Roadster and recommendations for the Model S.