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“A product or response will be judged as creative to the extent that (a) it is both a novel and appropriate, useful, correct or valuable response to the task at hand and (b) the task is heuristic rather than algorithmic”

Heuristic tasks: no clear goal or no obvious path to solution

additions:

• production of ideas that are both novel and useful
• key precursor to innovation
• creative ideas can relate to work procedures, products, services and organizing structures