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All main topics / Business / Public Relations / APR
98
How is the problem statement written? What questions does it answer?
Present tense, describing the current situation
Describes the situation in specific, measurable terms

What is the concern?
Where is this a problem?
When is it a problem?
Who is involved or affected?
How are they involved or affected?
Why is this a concern to the organization and its publics?
Tags: Research
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Flashcard info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011

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