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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
28
male sex roles
breadwinner: focused on success, looks for respectability, wants material sucess, achievements

rebel: rebellion, independence, adventure, potency

man-of-action hero: sythesis of the before mentioned
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015

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