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46
What are the five categories of adopters?
1. Innovators - first 2.5%
2. Early adopters - new product's best friends
3. Early Majority
4. Late majority
5. Laggards - final 16%
2. Early adopters - new product's best friends
3. Early Majority
4. Late majority
5. Laggards - final 16%
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010