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All main topics / BWL / International Marketing Management / imm2
54
In which of the following is a foreign company provided with a standard package of products, systems and management services in return for market knowledge, capital and personal involvement in management?
a. joint ventures
b. wholly owned subsidiaries
c. consortia
d. franchising
d
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Flashcard info:
Author: CoboCards-User
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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