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53
Trademark
ABOUT LANGUAGE
a. Must be connected to product
b. When you see a word, it conjures up something, and this is what we are legally protecting (the images inside your head)→ protecting goodwill to what company attaches to the stuff in your head.
Signifier + Signified = Sign
(Comftibility- word w/out signified under it (just signifier)- no sign)
c. Must have secondary meaning attached to trademark→ when you see that trademark, you think of the product (takes times for general public to feel this)
d. Boundaries of property in trademark?
-Want to be able to have trademark holder use trademark to exclusion of all others.
-Must police your mark or it becomes generic and everyone can use it to identify products (like adverse possession)
a. Must be connected to product
b. When you see a word, it conjures up something, and this is what we are legally protecting (the images inside your head)→ protecting goodwill to what company attaches to the stuff in your head.
Signifier + Signified = Sign
(Comftibility- word w/out signified under it (just signifier)- no sign)
c. Must have secondary meaning attached to trademark→ when you see that trademark, you think of the product (takes times for general public to feel this)
d. Boundaries of property in trademark?
-Want to be able to have trademark holder use trademark to exclusion of all others.
-Must police your mark or it becomes generic and everyone can use it to identify products (like adverse possession)
