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psychographics
demographics shows who buys
psychographics show WHY!
ppl can be grouped to 3 categories
- interests
- attitudes
- opinions
psychographics show WHY!
ppl can be grouped to 3 categories
- interests
- attitudes
- opinions
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015