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60
household decision making roles
initiator - starts discussion
gatekeeper handles money and information
influencer i. e. kids
buyer
user
gatekeeper handles money and information
influencer i. e. kids
buyer
user
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015