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How are focus groups utilized during research?
Involves about 8 - 12 people.
Led by a moderator.
Explore how people will react to proposals and to gather information useful for developing questionnaires to be used in more formal research methods.
Unanticipated reactions may be the best reasons for using these methods.
Results cannot be used to make inferences to a larger population.
Led by a moderator.
Explore how people will react to proposals and to gather information useful for developing questionnaires to be used in more formal research methods.
Unanticipated reactions may be the best reasons for using these methods.
Results cannot be used to make inferences to a larger population.
Tags: Research
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