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13
Explain the model of Shannon and Weaver (Semotiotics & Signs)
- it describes the technology of communication
- every sign has these three parts
1. having a sign vehicle (symbol)
2. interpreting the sense + meaning
3. asking for the reference (where does this sign come from?)
> it is based on culture, experience, history, geography
- every sign has these three parts
1. having a sign vehicle (symbol)
2. interpreting the sense + meaning
3. asking for the reference (where does this sign come from?)
> it is based on culture, experience, history, geography
Flashcard info:
Author: Anna Mar
Main topic: Designtheorie
Topic: Information Design
School / Univ.: Macromedia Hochschule
City: Hamburg
Published: 08.07.2014