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All main topics / BWL / International Marketing Management / imm2

Firms that tend to emphasize cultural sensitivity are MOST likely to advocate:
a. standardized products
b. differentiated products
c. global brands
d. global marketing programs

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Flashcard info:

Author: CoboCards-User

Main topic: BWL

Topic: International Marketing Management

School / Univ.: Hanze Hogeschool

City: Groningen

Published: 09.11.2010

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