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6. Which of the following terms best describes the environment that includes the forces
close to the company that affect its ability to serve its customers—the company,
suppliers, marketing channel firms, customer markets, competitors, and publics?
a. microenvironment
b. macroenvironment
c. global environment
d. networked environment
close to the company that affect its ability to serve its customers—the company,
suppliers, marketing channel firms, customer markets, competitors, and publics?
a. microenvironment
b. macroenvironment
c. global environment
d. networked environment
a
