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101
Entscheidungen in Marketing und Vertrieb
● Business-to-Consumer:
- Einzelhandelsmarketing
- Großhandelsmarketing
● Business-to-Business:
- Typologisierung der Kunden
- Marketing-Mix
- Kundenbeziehungsmanagement
● Warenlogistik und Category Management:
- Supply Chain Management (SCM)
- Efficient Consumer Response (ECR)
- das ECR-Konzept
- Category Management (Warengruppenmanagement)
- Einzelhandelsmarketing
- Großhandelsmarketing
● Business-to-Business:
- Typologisierung der Kunden
- Marketing-Mix
- Kundenbeziehungsmanagement
● Warenlogistik und Category Management:
- Supply Chain Management (SCM)
- Efficient Consumer Response (ECR)
- das ECR-Konzept
- Category Management (Warengruppenmanagement)
Flashcard info:
Author: Sniper0711
Main topic: Wirtschaftsinformatik
Topic: Anwendungssysteme
Published: 28.04.2010