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The (3 word) suggests that an industry's profit potential is a function of the interaction between Suppliers, Buyers, Rival Firms, Product Substitutes, and the threat of New Entrants.
Five Forces Model
Flashcard info:
Author: savhighsmith
Main topic: Management
Topic: MGMT 3000 Exam 1
School / Univ.: UGA
City: Athens
Published: 16.02.2011