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39
A product is BEST described as;
a. a tangible entity
b. a bundle of satisfactions
c. an intangible entity
d. the functional features
a. a tangible entity
b. a bundle of satisfactions
c. an intangible entity
d. the functional features
b
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010