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Denkschablonen

Von einem Eindruck/Eigenschaft wird auf ein/e Andere/r geschlossen

Eindruck → Produktqualität (z.B. Preis → Produktqualität)

Irradation: von Einzeleindruck auf einen anderen Einzeleindruck schließen
z.B. Verpackung des Papiers → Frische des Brotes

Halo-Effekt: Von Gesamteindruck wird auf Einzeleindruck geschlossen
z.B. Allgemeine Einstellungen zur Marke → Umweltfreundlich oder Reinigungskraft

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Flashcard info:

Author: CoboCards-User

Main topic: Marketing

Topic: Marketing

Published: 23.10.2014

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