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All main topics / BWL / International Marketing Management / imm

The process of evaluating the uncontrollable elements in an internationalmarketing program is frequently attended by:

a) cultural shock

b) political shock

c) economic shock

d) all statements are correct

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Flashcard info:

Author: Kealein

Main topic: BWL

Topic: International Marketing Management

School / Univ.: Hanze Hogeschool

City: Groningen

Published: 09.11.2010

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