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[Step 4] Fine-tune base price
What are the four retail level tactics discussed in class?
What are the four retail level tactics discussed in class?
Price bundling - combing two or more different products in a single package
Loss leader pricing - sell a product at near or below cost to generate traffic
Odd-even Pricing - odd=bargain, even=quality
Bait and Switch Pricing - lure customers through false or misleading price advertising, ILLEGAL
Loss leader pricing - sell a product at near or below cost to generate traffic
Odd-even Pricing - odd=bargain, even=quality
Bait and Switch Pricing - lure customers through false or misleading price advertising, ILLEGAL
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010