This flashcard is just one of a free flashcard set. See all flashcards!
31
the Self-Concept
beliefs a person holds about his attributes and how he evaluates these qualities
help guide many purchase decisions
inner private self & outer pulic self
actual self vs. ideal self
try to fill gap
help guide many purchase decisions
inner private self & outer pulic self
actual self vs. ideal self
try to fill gap
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015