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All main topics / Business / Public Relations / APR
91
Formal methods of research
Designed to gather data from scientifically representative samples.

Help answer questions about situations that simply cannot be answered adequately using informal approaches.

Useful only if the research question and objectives are determined before the research design is selected.

Makes it possible to make accurate statements about publics based on evidence drawn from statistically representative samples.
Tags: Research
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Flashcard info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011

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