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23
Values (link to cobe, and why?)
belief of something being preferable to something else
link to cobe:
cultural values
consumptions-specific
product-specific
why:
essential to learn about other cultures
future growth in foreign markets
question if focus on standartized or localized strategies
link to cobe:
cultural values
consumptions-specific
product-specific
why:
essential to learn about other cultures
future growth in foreign markets
question if focus on standartized or localized strategies
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015