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4 brainstorming threats
- production blocking no uninterreputed flow of thought possible; only one person can speak at one time.
- social loafing participants may not work as hard as they would alone.
- evaluation anxiety and conformity > fear that others may negatively evaluate one's ideas. members may communicate traditional or similar ideas to "fit in".
- downward norm setting > brainstorming participants sometimes tend to match their performance to that of the least productive members.
Tags: brainstorming, deck 1
Source:
Source:
Flashcard info:
Author: Florian
Main topic: BWL
Topic: Human Side of Innovation
School / Univ.: TU Berlin
City: Berlin
Published: 13.07.2013