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80
requirment for sucessful adoption of new product
compatibility
trialability (testbarkeit)
complex
observable
relative advantage
trialability (testbarkeit)
complex
observable
relative advantage
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015