This flashcard is just one of a free flashcard set. See all flashcards!
40
evaluation of alternatives (evoked set, categorization), how to strategically apply categorization
evoked set: products in memory, used before and famous ones
levels of categorization:
strategic implication of categorization:
positioning
identify competitors
locate products (will people find our product)
levels of categorization:
strategic implication of categorization:
positioning
identify competitors
locate products (will people find our product)
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015