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21
[Step 5] Campaign Evaluation
There is a pretest and a posttest component to this. Describe each.
There is a pretest and a posttest component to this. Describe each.
Pretest:
-Are consumers likely to respond positively to the ad?
Posttest:
-Do consumers understand the ad?
-Did the ad meet its objectives/goals?
-Are consumers likely to respond positively to the ad?
Posttest:
-Do consumers understand the ad?
-Did the ad meet its objectives/goals?
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010