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27
What is the Role of Perception in Communication?
• Perception – process through which people select, organize and
interpret sensory input to give meaning and order to the world
around them
• Biases – systematic tendencies to use information about others in ways that can result in inaccurate perceptions
• Stereotypes – often inaccurate beliefs about the characteristics of
particular groups of people
- Can interfere with the encoding and decoding of messages
interpret sensory input to give meaning and order to the world
around them
• Biases – systematic tendencies to use information about others in ways that can result in inaccurate perceptions
• Stereotypes – often inaccurate beliefs about the characteristics of
particular groups of people
- Can interfere with the encoding and decoding of messages
Flashcard info:
Author: Egregius
Main topic: BWL
Topic: Personalwirtschaft
School / Univ.: Universität Mannheim
Published: 11.03.2010