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All main topics / Management / MKT1 / MKT
9
8. Using a low sticker price on automobiles to attract customers and then selling models
     with additional accessory features to meet customer needs is a form of which of the
     following pricing strategies?
     a.  optional-product pricing
     b.  captive-product pricing
     c.  by-product pricing
     d.  product line pricing
a
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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