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9
8. Using a low sticker price on automobiles to attract customers and then selling models
with additional accessory features to meet customer needs is a form of which of the
following pricing strategies?
a. optional-product pricing
b. captive-product pricing
c. by-product pricing
d. product line pricing
with additional accessory features to meet customer needs is a form of which of the
following pricing strategies?
a. optional-product pricing
b. captive-product pricing
c. by-product pricing
d. product line pricing
a