This flashcard is just one of a free flashcard set. See all flashcards!
58
There are three levels of Relationship Marketing. They are Level 1, Level 2, and Level 3. Explain each.
Level 1 - price discounts or incentives (Kroger Plus Card)
Level 2 - company designs services to specifically meet consumer's needs by learning about them
Level 3 - company gives other incentives that are not just financial (strippers?) that they cannot get anywhere else; often the most effective
Level 2 - company designs services to specifically meet consumer's needs by learning about them
Level 3 - company gives other incentives that are not just financial (strippers?) that they cannot get anywhere else; often the most effective
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010