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74
When making a Market Opportunity Analysis you have to choose between three alternatives. The first is: Focus on one target market. What are the other two?
2. Appeal to entire market with one marketing mix
3. Appeal to multiple target markets with multiple marketing mixes
3. Appeal to multiple target markets with multiple marketing mixes
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010