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18. The positioning task consists of three steps. Which of the following does not belong?
a. Identifying a set of possible competitive advantages upon which to build a position.
b. Choosing the right competitive advantages.
c. Comparing the position with ethical and legal guidelines established by the trade.
d. Selecting an overall positioning strategy.
a. Identifying a set of possible competitive advantages upon which to build a position.
b. Choosing the right competitive advantages.
c. Comparing the position with ethical and legal guidelines established by the trade.
d. Selecting an overall positioning strategy.
c