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All main topics / Management / MKT1 / MKT
83
18. The positioning task consists of three steps.  Which of the following does not belong?
     a.  Identifying a set of possible competitive advantages upon which to build a position.
     b.  Choosing the right competitive advantages.
     c.  Comparing the position with ethical and legal guidelines established by the trade.
     d.  Selecting an overall positioning strategy.

c
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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