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13
STEP
Social, Technical, Economic, Political
Useful tool to understand risks associated with market
growth or decline, and as such the position, potential and
direction for a business.
Business measurement tool, looking at factors external of the
organization.
Useful tool to understand risks associated with market
growth or decline, and as such the position, potential and
direction for a business.
Business measurement tool, looking at factors external of the
organization.
Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010