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1) Precedents set over time:
Seating location of each group member around a table

2) Carryovers from other situations:
Professionel standards of conduct

3) Explicit statements from others:
Working a certain way because you are told "that's how we do it around here"

4) Critical events in group history:
After the organization suffers a loss due to a one's person divulging company secrets, a norm develops to maintain secrecy