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15
What are the three types of Product Advertising Ads? Describe each briefly.
1. Pioneering/Informative - educate and create buzz
2. Competitive/Comparative - focuses on features and directly compares to competitors
3. Reminder - keep brand name in front of consumer
2. Competitive/Comparative - focuses on features and directly compares to competitors
3. Reminder - keep brand name in front of consumer
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010