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7
2 perspectives on consumer research
1. positivist approach
(objective, tangible, predicitve results)
2. interpretivist approach
(socially constructed, understanding, interactive)
(objective, tangible, predicitve results)
2. interpretivist approach
(socially constructed, understanding, interactive)
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015