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33
why use psychographic data?
- define target market
- create new view of market
- position product
- better communication
- develop overall strategy
- create new view of market
- position product
- better communication
- develop overall strategy
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015